Support provided through this program is Sponsorship (not a donation) therefore, an element of business partnership with Council is created with successful applicants.

Only events that have the intention to attract visitors from outside the Clarence Valley will be eligible for sponsorship. If the main focus of the event is aimed at local residents, it would be more suitable to apply for funding under Council's Community Initiative Program.

There are two categories:

• New Events – the event has not received sponsorship from Council previously
• Returning Events – the event has received sponsorship from Council previously

There are three levels of support available.  

1. Level One - $1,500 and under

• smaller events
• new events in their infancy
  
• attracts some visitors from outside the Clarence Valley

2. Level Two - $1,500 - $5,000

• attract good numbers of day visitors from outside the Clarence Valley
• have a written marketing plan
• are unique or promote unique characteristics of the Clarence Valley

3. Level Three - Over $5,000 

• attract overnight visitors from outside the Clarence Valley
• have a detailed marketing plan
• are unique or promote unique characteristics of the Clarence Valley
• generate an income stream to reinvest in the event
• contribute significantly to the local economy